a space for
transformation,
where confidence
takes flight
Our studio was created for women ready to see what is truly possible with their hair. We specialize in bright, modern color, lived-in dimension, seamless extensions, and a salon experience that feels warm, personal, and thoughtfully refined.
Think of us as your retreat. A place to relax, reconnect, and leave feeling like the most confident version of yourself. From soft, blended blondes to fuller, extension-ready hair, our work is designed to grow out gracefully and complement your everyday life.
Founded by Carly, The Butterfly Loft was built on the belief that every woman deserves a space where she can feel transformed and celebrated. With Carly and our team of blonding and extension specialists, each look is created with intention, artistry, and a commitment to natural, effortless beauty.
Come for the transformation. Stay for the experience. Leave feeling beautifully you.
MEET THE TEAM
Meet the team of highly skilled and passionate professionals at The Butterfly Loft, dedicated to delivering exceptional hair care and styling services tailored to each client's unique needs.
FOUNDER / LEAD STYLIST
Carly
With over 13 years in the beauty industry, Carly Groesser (theebohoblonde) is the founder and creative force behind The Butterfly Loft. Specializing in luxury blonding and seamlessly beautiful extensions, her work is known for its refined detail, natural finish, and elevated results that feel both timeless and effortless.
Her passion extends far beyond hair. At the heart of her work is a deep commitment to helping women feel confident, cared for, and truly seen. She believes the salon experience should be transformative—not only in appearance, but in how clients feel when they leave the chair.
Driven by connection, artistry, and intention, she created The Butterfly Loft as a space where luxury meets comfort—a place where everyone is welcomed, valued, and completely at home.
STYLIST
Sammie
Hi y’all, I’m Sammie — your go to girl for luxury hidden extensions, dreamy lived in blondes, natural custom color, and of course, a bombshell blowout.
I have been behind the chair since 2022. I aspire to create hair that looks elevated, seamless, and effortlessly natural — the kind of hair people swear you “just grew.” My goal is to give you a comforting experience and make sure you leave feeling like the most confident version of yourself. Come take a seat in my chair, where the magic begins.
ASSISTANT
I’m Liv — a stylist and Carly’s assistant at The Butterfly Loft, offering lived-in color, blonding, and premium extension services. With a focus on seamless blends and soft, elevated glam, I create hair that feels polished yet natural. My chair is a space for good conversation, calm energy, and plenty of laughs
STYLIST
Alyssa
Hi, I’m Alyssa. I specialize in lived in color, seamless extensions, and soft dimension that grows out beautifully. My focus is creating hair that feels natural, elevated, and totally you. I want every appointment to feel comfortable, creative, and confidence boosting. Sit in my chair and let’s bring your dream look to life.
STYLIST
Liv is a rising force at The Butterfly Loft, known for her soft blondes, seamless blends, and lived-in color that grows out effortlessly. As both a stylist and assistant to Carly, she brings precision, creativity, and dedication to every service, helping ensure each client receives a flawless, elevated experience from start to finish..
STYLIST
Samantha
Liv is a stylist who brings effortless, sun-kissed dimension to life. Specializing in blonde and lived-in color, she has a gift for creating soft, natural blends that look fresh from day one and grow out beautifully. Her approach is equal parts technical and artistic, giving every client a customized color that fits their lifestyle and enhances their confidence.